Brand Identity, Graphics
THE MINDM(U)P is a project born in 2018 with the aim of giving life to a series of participatory and site-specific photo installations dedicated to the different neighborhoods of Rome, in order to return a mental representation based on human and partial experience and not on cold geographical abstraction. Therefore, a series of exhibitions that come to life from the interaction of the Colettivo FareCose with the host neighborhood, sacrificing the traditional paradigm of the photographic exhibition and the so-called "authorship" in the name of a process in continuous evolution: a chaotic and methodologically unfinished overlap.
To date, two photo installations have been organized by the Colettivo FareCose: thefirst dedicated to the entire map of Rome and presented at ElChiringuito LibreStore in Sao Paulo; the second dedicated to the Garbatella district for its centenary and presented last February at the Ater spaces located in Via Percoto 6.
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