ITA Airways X CAMPARI Grouptrue

Year

2023

Role

Digital Graphic Designer

Client

ITA Airways

In the context of innovation and excellence in the aviation sector, ITA Airways is committed to providing an extraordinary and distinctive travel experience for its passengers. In collaboration with the renowned Campari Group brand, the goal was to create an exclusive space within the airport lounge where travelers can enjoy a refined atmosphere and peacefully savor the exquisite Campari-based cocktails.

My creative contribution to this project focused on the development of a dedicated menu, carefully designed to reflect the aesthetic and distinctive elegance of the Campari brand. Additionally, I crafted a set of coasters that convey Campari's visual identity uniquely, seamlessly integrating key brand elements into the visual presentation of the product.

The creative process was made possible through the synergistic collaboration with the talented team of our creative agency. Together, we embraced the challenge of marrying the sophistication of the aviation world with the iconicity of the Campari brand, bringing forth a unique and memorable experience for travelers.

The addition of this dedicated space within ITA Airways' lounge not only emphasizes the commitment to service excellence but also aims to provide passengers with a moment of relaxation and enjoyment before their journey. The project represents an opportunity for both brands to forge meaningful connections with the audience, leaving a lasting impression through the fusion of creative design and high-level hospitality.

In conclusion, the unprecedented Campari-dedicated space within ITA Airways' lounge is the result of in-depth creative collaboration, aiming to elevate the travel experience and create indelible memories for travelers worldwide.