ITA Airways

Year

2023

Role

Digital Graphic Designer

Client

At the heart of the collaboration between ITA Airways and the renowned creative agency VMLY&R, the "Search Bar" campaign emerges as a digital journey leveraging the familiar concept of Google's search bar to transport users to the finest aspects of Italian culture worldwide. The client ITA Airways entrusted the creative agency GMG, where I currently contribute, with the adaptation of the campaign across digital platforms and print.

The creative concept of this campaign revolves around the captivating idea of using the Search Bar as a virtual vehicle unveiling the most charming and distinctive facets of Italy, ranging from style and art to food. This innovative approach aims to capture users' attention and guide them through a unique digital experience that celebrates Italian excellence.

In the context of this campaign, my role has been crucial in conceptualizing and designing digital display formats, including Performance Max, Skin, and social media content. I collaborated closely with the team at our creative agency to ensure that the design and graphical presentation accurately and engagingly reflected the distinctive message of the campaign.

Team collaboration played a key role in creating something truly unique and creative. Thanks to shared dedication and the expertise of each team member, we succeeded in translating the vision of the "Search Bar" campaign into a digital reality that stands out for its originality and ability to connect with the audience.

In conclusion, the "Search Bar" campaign represents an exciting convergence of digital innovation and Italian excellence, witnessed through the collaboration between ITA Airways, VMLY&R, and our creative agency GMG. The result is an engaging and distinctive digital journey that highlights the beauty and authenticity of the Italian experience.