Exhibition: C’era una DONNA / Campaign: È NORMALE?true

Year

2022

Role

Graphic Designer as a University project

Client

Project carried out as a student at RUFA - Rome University of Fine Arts with the contribution of the "Assessorato alle Pari Opportunità del Comune di Roma, Lucha y Siesta e CAV Titano"

There was a WOMAN
A story, all to be rewritten

The exhibition "C’era una donna. Una storia, tutta da riscrivere" (There was a woman. A story, all to be rewritten) is therefore intended to be the testimony of a human and didactic journey and, at the same time, the possibility of a confrontation between disciplines and generations that are often too far apart, united by a great desire to write something new together. It is assumed that the Department of Participation, Communication and Equal Opportunities of Roma Capitale intends to implement a communication campaign in support of women victims of male violence and, in particular, of women who are victims of violence and, in particular, to promote the circuit of municipal anti-violence services connected to 1522. Promoting these realities means informing and, at the same time, giving a listening ear, support and hope to those who otherwise, in a state of submission and isolation, would feel abandoned.

The aim is to spread the overcoming of the condition of victim and to encourage the development of a language that redefines the meaning of violence, breaking it down from the mere vision of ‘victimisation’ and spreading a message of redemption, equity and social ethics. In parallel, communication is aimed at strengthening the dialogue with those concerned by increasing the possibility of using the 1522 number.

IS IT NORMAL?

Our campaign is aimed at all types of women who have suffered violence. The testimonies exhaustively describe various aspects, sometimes intimate, of different types of abuse. The goal of the campaign is to raise a specific question in the viewer, whether it's a man or a woman: Is it NORMAL? It is certain that every woman who suffers violence tends to justify the behavior or abuse of the partner. The campaign does not censor but on the contrary emphasizes these unpleasant situations, so that the abused woman can realize it.